Creative Director
Strategist
Art Director
Public Speaker
About me
II’m an award-winning Creative Director and brand strategist with over 25 years of experience helping businesses build stronger brands, create impactful campaigns, and solve complex marketing challenges.
Throughout my career, I’ve partnered with leading brands in Finland and international markets, combining strategic thinking with creative excellence to deliver work that drives both business growth and lasting brand value.
I believe the strongest brands are built where strategy, creativity, and insight come together. Today, I work independently with ambitious companies to create distinctive brands, compelling ideas, and marketing that delivers measurable results.
2023 - 2026 Dentsu Creative Finland, ECD
2012 - 2022 hasan & partners, CD & partner
2011-2012 FWD Helsinki, Creative
2004 - 2011 hasan & partners, Creative
2000 - 2004 DDB Helsinki, Art Director
1997 - 2000 Result Helsinki, Art Director
Some of my clients: OP Pohjola, Nelonen, MTV3, Sanoma, DNA, Vepsäläinen, Sinebrychoff, Nokia OnePlus, HIFK, Liiga, Vaisala, Alma, Veikkaus, Olvi, MobilePay, Biltema, Holiday Club, Subway, Suomalainen Kirjakauppa, Puustelli, Volkswagen, Fazer, Jolla, Anora Group, Lejos FInland, Telia.
Services
Brand & Strategy
Building brands with clarity, purpose, and direction. I help businesses define their strategy, positioning, messaging, and identity to create brands that are more than just a visual identity.
• Brand strategy & positioning
• Brand purpose + value proposition
• Brand identity
• Brand messaging 0 tone of voice
• Brand architecture
• Portfolio strategy
Creative & Planning
Great ideas should drive measurable and tangible business results. I develop creative concepts, campaigns, and communication that turn strategy into marketing people notice, remember, and act on.
• Creative concepts
• Campaign platforms
• Integrated marketing campaigns
• Content strategy and planning
• Expertiental Marketing
• Social Media campaigns
Executive Consultancy
I work with founders, CEOs, and leadership teams to solve business, brand, and marketing challenges. I provide independent thinking, practical guidance, and an outside perspective to support better decision-making and sustainable growth.
• C-Level team advisory
• Marketing and brand transformation
• Growth strategy workshops
• Creative and marketing reviews
• Executive decision support
Public Speaking
I speak about branding, creativity, marketing, leadership, and the future of business. I also mentor leaders, creative teams, and entrepreneurs, helping them strengthen strategic thinking, creative leadership, and business growth.
• Keynote speaking
• Leadership and creative mentoring
• Brand and marketing workshops
Cases
Veikkaus Anders Holm
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
Metro-tukku Rebranding
Biltema Ice Hockey
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
HIFK Campaigns
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
Holiday Club Spa Holidays
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
DNA Mähönen
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
MobilePay Bank codes
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
OP Pohjola Markku & Johannes
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
RML Finland Proximity Effect
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
Puustelli Laatu ei ole makuasia
As Veikkaus launched a new and imporved Viking Lotto, we didn’t just want to promote it as any other game. Based on the insight that Norwegians both play and win the most, we came up with a character called Anders Holm, that wanted to unite finns and swedes to play against Norway.
Contact me
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