CREATIVE DIRECTOR
STRATEGIST
ART DIRECTOR
PUBLIC SPEAKER
WHO AM I?
My name is Mikael Nemeschansky. I’m an award-winning Creative Director and Brand Strategist with over 25 years of experience helping businesses build stronger brands, create impactful campaigns, and solve complex marketing challenges.
Throughout my career, I’ve partnered with leading brands in Finland and international markets, combining strategic thinking with creative excellence to deliver work that drives both business growth and lasting brand value.
I believe the strongest brands are built where strategy, creativity, and insight come together. Today, I work independently with ambitious companies to create distinctive brands, compelling ideas, and marketing that delivers measurable results.
2023 - 2026 Dentsu Creative Finland, ECD
2012 - 2022 hasan & partners, CD & partner
2011-2012 FWD Helsinki, Creative
2004 - 2011 hasan & partners, Creative
2000 - 2004 DDB Helsinki, Art Director
1997 - 2000 Result Helsinki, Art Director
Some of my clients over the years: OP-Pohjola, Nelonen, MTV3, Sanoma, DNA, Wärsilä, LähiTapiola, Vepsäläinen, Sinebrychoff, Nokia, Coca-Cola, OnePlus, HIFK, Liiga, Vaisala, Alma, Veikkaus, Olvi, MobilePay, Biltema, Fennia, Holiday Club, Xiaomi, Novo Nordisk, GSK, Subway, Tehy, Suomalainen Kirjakauppa, Puustelli, Volkswagen, Fazer, Jolla, Anora Group, Lejos, TeliaSonera, Suomen Palloliitto, Leiras, Orkla Finland, Scandic.
WHAT GUIDES MY WORK
I sell outcomes. Not hours.
I'm not interested in selling meetings, decks or even time. I'm interested in solving problems and creating value. If I make a promise, I keep it.
Great ideas are built together.
The best work isn't about winning arguments. It's about finding the right answer. Whether it's your team, my network or both, collaboration always beats ego.
Challenge creates better work.
I don't look for the easiest solution. I look for the right one. I'll challenge assumptions, expect to be challenged in return, and together we'll arrive somewhere stronger.
Simplicity takes craft.
Making something complicated isn't difficult. Making something simple is. That's why I care deeply about craft. Especially now, when AI makes producing content easier than ever, thoughtful craftsmanship matters more, not less.
Every strategy deserves a story.
Data informs decisions. Technology enables them. But stories move people. Whether we're building a brand, a campaign or a business idea, the goal is always to create something people remember.
CHECK OUT MY SIZZLE REEL
SERVICES
Brand & Strategy
Building brands with clarity, purpose, and direction. I help businesses define their strategy, positioning, messaging, and identity to create brands that are more than just a visual identity.
• Brand strategy & positioning
• Brand purpose & value proposition
• Brand identity
• Brand messaging & tone of voice
• Brand architecture
• Portfolio strategy
Creative & Planning
Great ideas should drive measurable and tangible business results. I develop creative concepts, campaigns, and communication that turn strategy into marketing people notice, remember, and act on.
• Creative concepts
• Campaign platforms
• Integrated marketing campaigns
• Content strategy and planning
• Experiential Marketing
• Social Media campaigns
Executive Consultancy
I work with founders, CEOs, and leadership teams to solve business, brand, and marketing challenges. I provide independent thinking, practical guidance, and an outside perspective to support better decision-making and sustainable growth.
• C-Level team advisory
• Marketing and brand transformation
• Growth strategy workshops
• Creative and marketing reviews
• Executive decision support
Public Speaking
I speak about branding, creativity, marketing, leadership, and the future of business. I also mentor leaders, creative teams, and entrepreneurs, helping them strengthen strategic thinking, creative leadership, and business growth.
• Keynote speaking
• Leadership and creative mentoring
• Brand and marketing workshops
CASES
Veikkaus Anders Holm
As Veikkaus launched a new and improved Viking Lotto, we knew it deserved more than just another campaign. Inspired by the insight that Norwegians play and win the most, we created Anders Holm, a man determined to unite Finns and Swedes against their common rival.
Metro-tukku Rebranding
The purpose of Metro-tukku’s brand refresh was to define a clear strategic direction for the brand, one that would be understood both internally and externally. We created a brand promise that could guide everyday decisions and customer experiences, turning it into something lived through actions rather than words.
Biltema Ice Hockey
The IIHF World Championship brings the entire nation in front of their TVs. But that doesn’t automatically mean TV commercials get noticed. So instead of interrupting the game, we turned every Biltema TV commercial into a playable game, giving viewers the chance to win Biltema products while the action was on.
HIFK Olen aina IFK
What does community really mean in a sports club? And what does it mean at HIFK? En gång – alltid is more than a slogan. It is a lifelong expression of loyalty to the club and its colours. Rather than focusing on hockey, this campaign celebrated the thousands of people whose hearts beat red.
Holiday Club Spa Holidays
Holiday Club was best known for its spas, but far fewer people associated the brand with everything else a spa holiday could offer. Our challenge was to broaden that perception. The solution was to combine all of Holiday Club’s activities into one surprising and memorable concept.
DNA Mähönen
DNA’s Mähönen was created to represent all of us. He spoke the way ordinary people speak and asked the questions everyone was thinking, but rarely said out loud. That authenticity and subtle humor made him an instant favourite, earning a place in the hearts of Finns from the very first campaign.
MobilePay Bank codes
People still use their online banking credentials when shopping online, even though there’s an easier and safer way. MobilePay’s campaign reminded people that banking credentials belong in the bank and sharing them anywhere else is simply unnecessary.
OP Pohjola Markku & Johannes
The greatest risk in life is not living it. That insight became the foundation of Pohjola Insurance’s new concept. It came to life through the story of two friends, Markku and Johannes, who were born again, but never as humans, inviting people to reflect on the value of the one life they have.
RML Finland Proximity Effect
Ronald McDonald House Charities helps families stay close to their seriously ill children while they receive treatment. While the importance of being close is undeniable, communicating and visualising that message has often been a challenge. A simple outdoor campaign turned the idea of closeness into something people could instantly see and feel.
DNA Klapimies
Sometimes communicating a simple message takes more than simply saying it out loud. Yes, this campaign is based on a pun, but sometimes it’s just what you need. Definitely not always.
KOFF Red Classics
To celebrate KOFF’s 200th anniversary, we brought together two of Finland’s most iconic red brands: KOFF and HIFK. Their long-standing partnership inspired a one-of-a-kind event, where a 50-piece symphony orchestra and choir performed the entire game soundtrack live, creating an unforgettable atmosphere unlike anything seen before.
R-Kioski Breakfast campaign
Not everyone is a morning person, but everyone deserves a good breakfast. R-kioski’s breakfast campaign was created for people who struggle with mornings, making at least one part of the day a little easier.
Karhu Craft
Craft breweries are surrounded by a certain romance, but that doesn’t always translate into better quality. What is often seen as a weakness of large breweries is actually one of their greatest strengths: scale. It ensures consistent quality, something that is far from guaranteed when it comes to craft beer.
Puustelli Laatu ei ole makuasia
Simplicity is powerful, especially when every word is true. At the heart of Puustelli’s concept is the insight that quality is something people experience every single day. Trends come and go, tastes change, but quality endures.
Karhu Social Media
For three consecutive years, Karhu’s social media was Finland’s most awarded and talked-about commercial social media presence. It became the benchmark others measured themselves against, pioneering new ways of building a brand with bold ideas, original thinking, and the courage to do things first.
Sanoma Bannerimies
Sometimes the best ad is a demonstration. We wanted to show, in real life, how most online ads actually works. The result was something funny, but only because it was true.
Let’s talk!
Interested in working together? Want to discuss a project or simply bounce around ideas? Get in touch.